As part of its revamped campaign, Routes into Rail is partnering with UCAS to reach young people considering their study and career opportunities.
Routes into Rail, a sector-wide initiative launched in 2020, is the first point of contact for advice and information on all entry pathways into the sector for young people, and those returning to work or changing career. It also targets information to parents, teachers and career advisors. A new website has gone live with a refreshed look, more relevant content and improved navigation to ensure young people and career switches are getting the best information on rail careers.
Collaborating with UCAS will allow Routes into Rail to reach a wide pool of engaged students considering university and apprenticeship options. This reach will be invaluable to achieving the aim of Routes into Rail – filling skills gaps by using a targeted approach to attract the next generation of rail talent.
UCAS has recently partnered with the Department for Education to help students discover apprenticeships alongside undergraduate courses. Apprenticeships are a rail industry priority because they provide an excellent talent pipeline, are designed to pass on existing sector knowledge to the next generation and are useful for rail’s many practical roles. When Routes into Rail attended the UCAS Discovery London Exhibition in late March, many students it connected with were particularly interested in the apprenticeship opportunities the rail industry offers.
Routes into Rail looks forward to its ongoing partnership with UCAS. This will include an employer profile on the UCAS website, social media campaigns, emails to key audiences, promotion of rail vacancies and apprenticeship opportunities and a Routes into Rail stand at the UCAS Discovery Birmingham event 26-27 June.
Lindsay Conroy, UCAS National Programme Lead, Apprenticeships says: “We’re delighted to be partnering with Routes into Rail to inspire people about the wide variety of opportunities this industry offers, particularly for apprentices.
“With over 400,000 students every year telling us they are interested in an apprenticeship, UCAS is helping students to make decisions about the right choices for them by, creating real parity of choice for all routes through education and into careers.
“At the same time, we’re enabling prospective employers to target talented individuals with the exact qualifications, skillsets and characteristics, they are searching for.”
Routes into Rail is powered by NSAR and backed by Network Rail, The Department for Business, Energy and Industrial Strategy (BEIS), and industry partners Amey, HS2, Railway Industry Association (RIA) and VolkerRail.
To visit the Routes into Rail website, click here.
To visit the Routes into Rail employer page on the UCAS website, click here.
